Digital Transformation: from buzzword to imperative
The COVID-19 crisis has prompted a wave of digital transformations across companies.Many employers may not realise it, but by adapting their practices and adopting new digital tools to cope with the current crisis, they have most likely accelerated the digital transformations that have been on boardroom agendas for years.
Diversity matters: improving inclusion in corporate boards
Diversity is of increasing importance to both companies and investors alike. In an era where issues surrounding inclusion and representation are taking centre stage, businesses are becoming ever more aware that they must demonstrate their commitment to these matters.
How managers can support their teams working remotely
The coronavirus has disrupted and rearranged the workplace with breathtaking speed. Whether teams are working remotely or practising social distancing in the office, engagement and overall productivity could dip. So how can managers support their teams working remotely?
Useful tools for working from home during a lockdown
Indeed, the Covid-19 outbreak may mean you are working from home for the first time in your life — and if so, the concept can be a little daunting. Here are some of our best tools for working from home during a lockdown.
How to work productively from home during a lockdown
Whether you work from home every day, a couple of times per week, or if the lockdown means this is your first time, it can sometimes be difficult to stay productive. These tips can help you get the most out of your time working remotely.
Coronavirus and the media: building trust and breaking down paywalls
From the Times and the FT to the Wall Street Journal and the New York Times, subscription-based newspapers are opening up access to their journalism. When it comes to the Coronavirus, you can’t put a price on information.
Why your CEO should start tweeting
Few would argue that social media has changed the game. With nearly two billion users all over the world, social media has become a vital corporate tool for almost anything from market research and branding to sales and crisis management.Why is it important for executives to be online?
15 Tips to Get More Engagement on Social Media
Social media is fundamentally about engaging with other people. It therefore follows that the fewer people a company or brand has following it on social media, the less benefit there is to be derived from engagement. This applies to any business, regardless of the size, type, or niche.
SEO, SEM. What is it? What’s the difference?
Although you’ve likely heard the terms SEO and SEM, it is understandable if you are unfamiliar with their exact meaning or applications. In short, it is important for businesses to get more visits by appearing in both organic and paid search results, and SEO / SEM help achieve these objectives. That said, how exactly do they work?
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